Creativity | Shangri-La Invites Weibo Users on a 'Virtual Pilgrimage' to Tibet Creativity To launch the new Shangri-La Hotel in Lhasa, Tibet, Ogilvy & Mather Hong Kong focused on the country's association with spirtuality, appealing to users of Weibo (China's Twitter) to go on a "virtual pilgrimage" to the country. In conjunction with ... |
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